PEOPLE. PROCESS. TECHNOLOGY. IN SYNC.
sharedcadence.
LESS REPETITION. LOWER COSTS. MORE POTENTIAL.Meet the person behind it
02 / THE FOUNDERHuman understanding. Industrial experience.
THE PERSON YOU’LL WORK WITH
Analytical mind.
Human instinct.
I understand the numbers.
And the people behind them.
I combine experience in industrial and product leadership at EKWB with the daily realities of owning and growing businesses. I use AI in the work I’m responsible for.
Volleyball taught me teamwork. Competitive cycling taught me the value of consistent improvement. Curiosity keeps me close to technology; listening keeps the work grounded in people.
Explore my backgroundJaka.People at the centre.
Progress around them.
Progress around them.
OWNERSHIP. RESPONSIBILITY. EXPERIENCE.
Businesses I own & build.
Explore the brands behind my work.
Tailor Republic
Custom clothing & production
shared
cadence
AI & process improvement
cadence
HANDS-ON EXPERIENCE
- Business development
- Partner relationships
- B2B channel management
- Sourcing & suppliers
- Production line optimisation
- Company process optimisation
Then improve it.On site with Valkyrie.
03 / THE PROCESSA foundation for the next improvement, too.
Come in.
Understand.
Build it right.
Before AI can work for your business,
it needs to understand your business.
The preparation behind the AI is what makes the execution fast.
01Understand the business.Customers, people & the work today
Meet your team, understand your customers and walk through real tasks. Map the tools, handoffs and bottlenecks. Choose one useful starting point and record its current time, cost and quality.
You get: a process map and a baseline.02Clarify what makes you valuable.Products, services & competitive advantage
Document your offer, product benefits and reasons customers choose you. Where the positioning is unclear, research the market and propose a direction for you to validate.
You get: an agreed offer and product knowledge base.03Make the brand consistent.One identity across the customer journey
Organise your voice, visuals, brand principles and examples of good work. Build on existing guidelines or fill the gaps, so customers recognise the same business from their first discovery to purchase and follow-up.
You get: reusable brand guidance and templates.04Connect the tools. Build a pilot.Useful work inside your existing systems
Agree scope, costs and estimated savings, then connect the systems the pilot needs: your website, ERP, databases, social or creative tools. Select suitable AI models and, where useful, a dedicated workstation. Connections depend on supported access and permissions.
You get: a working workflow with defined access.05Test the work. Keep control.Clear decisions for AI and for people
Define what AI prepares, what it can execute and when a person approves, changes or declines the result. Test real examples, exceptions and recovery. Compare the full task—including review—with the starting baseline.
You get: tested quality standards and approval rules.06Hand over. Make it yours.Your team can run and extend the system
Train the people using it and hand over the instructions, workflows and account access. Show them how to update knowledge, check results and add the next task. Routine maintenance is documented; further support is optional, when you want it.
You get: training, documentation and an independent next step.BusinessCustomers. Offer. Priorities.
BrandVoice. Design. Promise.
ProcessesSteps. Owners. Tools.
RulesAccess. Approvals. Limits.
StandardAccuracy. Quality. Success.
WEEK 1Discover & scope
WEEK 2Build & test
WEEKS 3–4Validate & hand over
Illustrative timing for one focused pilot. Wider brand work or complex integrations are scoped separately.
What I need from you A process owner, an IT contact, brand and product information, and a few examples of everyday work.
Talk through your first workflow04 / THE BUSINESS CASEMake the investment make sense.
Make AI
pay its way.
We investigate. We propose a plan.
You see what it could save.
Start with a task you repeat. Compare today’s effort with a connected workflow, including the time to check the result. Then decide whether the improvement earns its place.
06
MONTHS
Setup costs.
Early returns.
12
YOUR ESTIMATED SAVINGS OUTLOOKMONTHS
Running costs.
Long-term value.
Costs avoided−New costs=Net saving
The proposal includes setup, AI usage, subscriptions, review and maintenance. We separate hours freed from cash costs actually removed, and test the estimates during the pilot.
Estimate your opportunity05 / THE SYSTEM & SAFEGUARDSConnected work. Defined boundaries.
A WORKSPACE BUILT AROUND YOUR BUSINESS
COMPANY KNOWLEDGE
Products · brand · processes · examples
Your AI workspaceInstructions, workflows & permissionsDedicated local machine or managed workspace
Selected cloud AI services
OpenAI · Anthropic · fit for the task
Website & storeERP & databasesEmail & documentsSocial & creative
Agreed human checkpoints before consequential actions
Example architecture. Your existing tools and IT requirements determine the setup.
Connected.
Still in control.
AI does the preparation.
People own the decisions.
- 01Give access to the information needed.
- 02Agree what can run and what needs approval.
- 03Keep a record, a pause and a recovery path.
Does a local machine keep everything local?
A dedicated machine can organise files and run workflows. When it calls a cloud model, the relevant information is sent to that provider. We agree data access, business accounts, provider settings, retention and permitted connections with your IT team. Local-only requirements need a separate technical assessment.
What stays with your team?
Your accounts, business knowledge, workflow documentation and the skills to operate the system. We define review points for publishing, outreach, spending, financial decisions and changes to live operations. You can approve, decline or request changes. Ongoing Shared Cadence support is optional; platform subscriptions and routine maintenance still need an owner.
No confidential files are needed for the first call.
06 / IN PRACTICEThe first case study is my own working day.
Built into
real businesses.
Valkyrie. MJ Nutrition. OnlyCyclingFans.
Practical systems I use, build and improve.
SHOPIFY & SOCIAL MEDIA
More execution.
Less coordination.
Marketing previously involved a team of four. Today, I personally manage Valkyrie’s Shopify and social media operations, supported by AI.
BEFOREHours of research.
Hours of research.
A day of preparation.
Research could take hours. Preparing the content and assembling a campaign could occupy an entire working day.
TODAY · WITH CONTENT READYA campaign prepared
A campaign prepared
for review in minutes.
With content available and business context in place, AI takes on much of the preparation. I check the work, approve changes and assess performance.
Owner-reported experience and time estimates. The earlier marketing team’s responsibilities were broader than today’s Shopify and social media scope.
Find the work
you recognise.
Explore the examples behind the approach.
REAL DESIGN SYSTEMS / VALKYRIE + MJ NUTRITION
VALKYRIE + MJ NUTRITION
One brand.
Every touchpoint.
Start with product knowledge and a consistent visual language. Apply it to websites, listings, images, SEO and multiple languages, then review the journey from discovery to purchase.
MJ Nutrition: 20 product families.
40 English and Greek product pages checked.
Inside the workflow
- Define brand principles, design rules and reusable templates.
- Prepare product pages, search metadata and language versions.
- Use analytics to identify friction and propose improvements.
My decision: validate product facts, language and the final customer experience.
Define the brand once. Apply it consistently.
ONLYCYCLINGFANS / REAL FOOTAGE, EDITED
VALKYRIE + MJ NUTRITION + ONLYCYCLINGFANS
One brief.
More useful content.
Real footage, product facts and brand guidance become posts, carousels and reels. AI helps plan, edit and adapt; approved material is scheduled, with engagement responses prepared for review.
MJ Nutrition: 9 campaign assets.
18 verified scheduled social placements.
Inside the workflow
- Plan content around launches, audience interests and real stories.
- Turn material into consistent creative formats and video edits.
- Schedule approved posts and prepare useful replies.
My decision: choose what represents the brand and review public responses.
The footage is real. The process is repeatable.
MJ NUTRITION / BRAND CREATIVE EXAMPLE
- Research
- Create
- Review
- Launch
VALKYRIE + MJ NUTRITION
From insight
to a reviewed launch.
Connect campaign results, competitor research and existing content. Prepare the next message, audience and creative variations, then review the plan before any campaign goes live.
More time to judge the idea.
Less time assembling the campaign.
Inside the workflow
- Analyse performance and research competing offers.
- Prepare campaign structures, copy, creative and landing-page changes.
- Launch approved work and investigate results before the next change.
My decision: approve claims, targeting, budgets and activation. Faster preparation is separate from advertising returns.
A fast draft still deserves a considered decision.
VALKYRIE / SCHEDULED PROSPECT RESEARCH
11EUROPEAN
MARKETS
MARKETS
Research→Qualify→Draft→Review
THE NEXT CONVERSATION STARTS WITH CONTEXT.VALKYRIE / SALES & EVERYDAY ADMIN
A prepared
next conversation.
Research potential customers and relevant accounts, gather context, and prepare personalised outreach or follow-ups. AI also supports inbox handling, document preparation and routine calculations.
Prospect research configured for 11 markets.
Outreach drafts ready for a person.
Inside the workflow
- Find prospects and assess product, market and channel fit.
- Prepare replies, cold emails and follow-ups using the relevant context.
- Combine documents and check routine calculations.
My decision: check the facts, commercial details and what is sent. The verified prospect workflow prepares unsent drafts; it does not send cold emails autonomously.
Automate the preparation. Keep the relationship human.
VALKYRIE / CONNECTED SALES VISIBILITYCONNECTED ANALYSIS. EACH SOURCE KEEPS ITS ROLE.
ERP / business salesShopify / consumer salesMarketing reportsMargin assumptions
Better
context.
context.
VALKYRIE / REPORTING & COMMERCIAL DECISIONS
See the numbers.
Understand the change.
Keep business-customer and consumer sales distinct, using ERP and Shopify data. Bring relevant stock and marketing reports into the analysis, check margin assumptions and flag figures that need attention.
A shared ERP and Shopify sales view.
Configured to refresh every five hours.
Inside the workflow
- Prepare sales reports and examine changes across channels.
- Assist with cost, margin and document calculations.
- Highlight exceptions and prepare a clear next question.
My decision: validate inputs, formulas and assumptions before financial or commercial action. Connected analysis does not require moving every source into one database.
A report is useful when it helps someone decide.
FROM MARKET SIGNAL TO PRODUCT CONVERSATION
Competitor launchesRelevant changesComparisons & ideasYour next decision.
RESEARCH → VERIFY → DISCUSS → DEVELOPVALKYRIE / HOW I WORK
Notice the change.
Explore the opportunity.
Use recurring market research and competitor-product alerts to inform product ideas and launch planning. AI gathers and compares information; business experience determines which opportunities deserve attention.
Research with a next step.
Ideas grounded in the market.
Inside the workflow
- Research competitor products, positioning and new launches.
- Prepare relevant updates and source-backed comparisons.
- Combine the findings with customer needs for new product ideas.
My decision: verify sources, choose what to investigate and assess the commercial fit. This describes my working approach, not guaranteed market coverage or instant alerts.
Information becomes valuable when it changes a decision.
Examples from my own work. Figures describe delivered work or system configuration; the Valkyrie time comparison reflects my own estimates.
YOUR NEXT CHAPTER
What could
work better?
Bring one task your team repeats. Let’s explore a better way to do it.
Arrange a free 30-minute call
Message me on LinkedIn with “AI opportunity call”.
We’ll discuss the workflow, what AI could change and a sensible first step. No obligation.
Jaka KlemenčičFounder, Shared Cadence